Warning: The article below will not be an easy read for NDP partisans.
For those of you who are sure you have nothing to learn from a Liberal (Arthur Cramer, I'm looking at you), please spare your evening and press the back button. For those who understand that mistakes were made and the more knowledge that can be gathered the better to prevent similar mistakes in the future, please continue.
This is an article that covers the LPC campaign from before Trudeau's leadership bid through to election night. It shows how the LPC campaign identified key issues, how they viewed the relevance of specific points of the campaign, and how and why they responded to a major (though false) criticism against their platform that kept coming up (that Trudeau would cancel income splitting for seniors).
It talks about how they identified the key to the campaign (the voter desire for change) and how their understanding of this issue (in sharp contrast to the NDP campaign team) was the real reason why they were able to recover from third place and ultimately win both specifically Quebec and in general the election.
http://www.huffingtonpost.ca/2015/10/25/justin-trudeau_n_8382304.html?nc...